TL;DR
  1. Equity release: Blue ocean — TB opens a new investment category: housing + capital support for near-seniors. 0 competitors, 400k households, €64B market.
  2. InvestQ upgrade: fractional real estate from €100 — unique blue ocean product, zero competition in SK market
  3. Do More With Less: AI-first delivery, one senior + AI agents = 5-person team — living proof via this project
Strategic presentation for Tatra banka
InvestQ

Equity release for the boomer generation.
Investment apartment from 100 EUR.
Do More With Less.

Three opportunities for Tatra banka — upgrade the way you work, extend InvestQ with real estate, and a new product category for the aging generation.

Hello Tatra banka — building memories together since May 2000
Hello Tatra banka
Recruitment Specialist 2000–02 · Teamleader CRM 2002–04
Callinspectorpilot for N. Major — private calls from company phones
marketlocatorgeo-location SMS by mobile position
Replica.city
2025 — latest touchpoint
Replica.city AI surveys for TB + VÚB · 2muse agency
Topic 1 — Blue Ocean · Market pioneer

The boomer generation
is growing old.
Mortgages are stagnating.

Equity release is not a loan — it's a deferred sale with money upfront, lifetime residency rights, and better finances for the children. Tatra banka can be the first bank in CEE to open this market.

Sound familiar?

The boomer generation — born 1970–1980

My apartment is paid off, but retirement is 10–15 years away. I want to enjoy an active life, not just survive.

— Peter, 54, Bratislava

My children need help with a mortgage now, not when I die. I want to give them a down payment from my apartment.

— Mária, 58, Košice

My husband and I have no children. We don't want to leave anything behind — we want to enjoy what's ours. Why should we save?

— Eva a Jozef, 56, Nitra

How it works

Owner
45–70 years, mortgage-free property
HomeGrif
Evaluates property, creates SPV
Bank (TB)
Finances SPV
Payout
Lump sum / monthly annuity + stays living

When it's useful

Extra pension
Monthly annuity from property value
Help children
Housing funds for the children
Medical costs
Surgery, medication, care
Travel & leisure
Free time and experiences
Debt repayment
Consolidate obligations
Renovation
Home modernization
HomeGrif calculator

Try the calculator

Enter age, property value and find out how much you can get — as a lump sum or monthly annuity.

Open calculator

Basic conditions

45–70
owner age
Slovakia
property in SK
No mortgage
no existing lien
€100k+
minimum value
Phase 1 — Pilot
Bratislava
42,500 households · €12B portfolio
Phase 2
Košice
~15,000 households · ~€2B
Phase 3
Žilina
~10,000 households · ~€1.5B
Full SK TAM: 400k households, €64B — long-term vision after pilot validation
Senior annuitant

45–70 years

  • Receives 65–70% of property value
  • Lifetime monthly annuity ~€650 (for a €200k apartment)
  • Or 30% up-front (€60,000) + lower annuity (€389/mo)
  • Stays living there — encumbrance in land registry
  • Fair Exit Guarantee — heir protection for the first 15 years
InvestQ → Topic 2: Fractional investing via InvestQ
Young investor

25–45 years

  • Invests from €100 monthly or one-time
  • Target return IRR 10–12% p.a.
  • Fractional ownership of real apartments
  • Diversification within a single postal code
  • Alternative to ETFs, crypto, trading

SPV mechanism

SPV
economic rights to apartment
Annuitant
65–70% of value
Investors
IRR 10–12 %
Bank
funds SPV, ROE 6–8%
HomeGrif
management, EBITDA 30–40%
Topic 2 — InvestQ · First to market
Topic 2 follows from Topic 1 — properties for fractional investing come from equity release buybacks.
InvestQ — Tatra banka
InvestQ × HomeGrif

Investment apartment
in Bratislava.
From 100 EUR.

Tatra banka has InvestQ — 1,000+ securities. Add what Finax will never have: real estate.

Fractional real estate ownership

Minimum €100
One-time or monthly, diversified across multiple properties
%
Target IRR 10–12% p.a.
Real estate yield + appreciation, low volatility
1/
Fraction 1/10,000
Standard investment unit, ≈ 5 properties in one postal code
Real collateral
Each fraction backed by a specific property in the land registry

Why InvestQ

Today
1,000+ securities
Stocks, ETFs, bonds — same basket as Finax
Tomorrow
1,000+ securities + real estate
Unique product category, zero competition on the SK market

Target audience

25–45 years old, already use InvestQ, want real asset exposure without a 100,000+ EUR entry barrier. Structured real-asset alternative to speculative investments.

Investment lifecycle

SPV + Bank
Bank finances, SPV holds
Fractions
Immediately available to investors
Secondary market
Trading during owner's lifetime
Appreciation
Property value growth
Release
Sale → final return

Invest in a neighborhood, not a specific apartment

E.g. Ružinov, Petržalka, Old Town — diversification within a postal code. Each bundle contains approx. 5 properties, reducing individual risk. System participants have pre-emptive purchase rights.

Fractional ownership — property division model

instarea position: Asset origination and servicing layer — we create the product and manage the portfolio. Tatra banka keeps the client relationship and distribution via InvestQ.

Product co-authoring with real users

Randomizer validates go-to-market in real time

Instead of traditional market research, we use a randomizer — each visitor sees different calculator parameters. From their behavior, we automatically determine the optimal product configuration.

Users don't know they're part of an experiment — the product is tuned based on their real decisions, not survey answers.

Ideálny zákazník — profil z randomizéraSegment × Motivácia — konverzná mapa

Result: real product configuration

Age <50, male, owner without mortgage, property 500k+, motivation "extra pension" — all from data, not assumptions. Same method applies to configuring the InvestQ fractional product.

Topic 3 — Delivery method

Do More
With Less.

2026: every bank is overstretched and underfunded. The answer is not more people — it's upgrading how you work.

How it works

Humans

Converse, decide, validate

WhatsApp / Discord
Slack / MS Teams
Claude Chat
Capabilities get documented → repetitive ones offloaded to AI agents
GitHub
Tasks · Knowledge · Code
Instructions for humans & machines. Workflow managed and knowledge stored here.

AI Agents

Execute, monitor, report

Claude Code
Recurring tasks (cron, pipeline)
One-time tasks (deploy, fix)
Share skills, MCP/data among agents and with humans

↻ Humans converse → Agents execute → Results in GitHub → Knowledge grows → Repeat

GitHub

Single source of truth — code, docs, tasks, decisions. Versioned, auditable.

Claude Chat

Reasoning partner — analysis, strategy, decisions. A consultant that never sleeps.

Claude Code

Agentic execution — writes code, deploys, tests. Senior + AI agents = 5-person team.

Cross-functional coverage
Product & Dev

Code, tests, CI/CD, monitoring, infrastructure

Marketing & Content

Copywriting, landing pages, SEO, SK/CZ/EN localization

Sales & Partnerships

Presentations, pitch decks, competitive analysis, CRM

Legal & Compliance

Contracts, regulation, CNB/NBS filings, GDPR

What it means in practice

  • Documentation, analysis, code, reporting — all faster with a smaller team
  • Minimum staff and budget in an overstretched and underfunded year
  • Banks that adopt this model in 2026 gain a 12–18 month head start

instarea runs this in production

  • 12+ months in production deployment — not theory, reality
  • HomeGrif.sk — full product including pipeline, analytics and CRM
  • Peter Čapkovič, CTO — 20+ years enterprise banking at VÚB

How the topics connect

Topic 1
Equity Release
→ property buyback
Topic 2
InvestQ
→ fractional investing
Topic 3: Do More With Less
Approach 3 creates 1+2 — and 1+2 validate and use 3. AI-first, minimum people, maximum output.
instarea Portfolio

18 years, 23 products

2009 — 2012
Callinspector
Telecom expense management — web analytics, network graphs, enterprise clients
Callinspector 2009-2012
2011 — 2013
InvestButton · CallinspectorMobile
Mobile-first products, PayPal integration, AssetManager
InvestButton 2011-2013
2014 — 2019
marketlocator
Geo-data monetization, 3D visualizations, heatmaps. Exit to Deutsche Telekom. Deloitte Fast 50 (#27), FT 1000.
marketlocator 2014-2019
2018 — 2020
Data platformy · IoT
Enterprise data solutions, "Book your time" booking system, IoT sensors
Data platforms 2018-2020
2020 — 2022
DingoDot fintech
Fintech startup — PSD2 integration (incl. TB PremiumAPI), automatic invoice sorting, swipe-sorting, QR payments
DingoDot 2020-2022
2023 — 2025
PulseShape · ReplicaCity · HomeGrif
AI-first products — team optimization, conversational AI surveys, equity release platform
PulseShape ReplicaCity 2023-2025
2025 — 2026
AI-first era · Vibecoding
6+ production AI products built with Claude Code. From oncology care to equity release.
Replica.city
AI conversational surveys (AI Kubko for VÚB + TB with 2muse)
HomeGrif
Equity release platform for CZ/SK
Oncofiles
AI oncology records organizer
Oncoteam
AI agent for cancer treatment
GrandpaCheck
AI voice wellness check for seniors
Robota
Autonomous AI agents framework
Full story at www.instarea.com
instarea & team

Who we are.

Serial entrepreneur + enterprise architect. 18 years, 23 products, 106+ alumni — and still the same team.

Peter Fusek CEO & Peter Čapkovič CTO — instarea
CEO & Founder

Peter Fusek

Serial entrepreneur and AI strategist. 4 years at Tatra banka. Co-founded marketlocator (exit to Deutsche Telekom). Advisor to VÚB Bank CEO. 18+ years building technology products.

LinkedIn · peter.fusek@instarea.com · +421 903 124 356
CTO & Co-founder

Peter Čapkovič

Senior IT architect with 20+ years in enterprise banking (VÚB). Expert in .NET, Python, SQL and system architecture. Led architecture across all instarea products.

Architecture, development, operations — all under one roof
PF and PC are leadership — full team at instarea.sk →

Engagement model — Joint Venture

Preferred
instarea brings
  • Product, technology, AI capability
  • Asset origination & servicing
  • Domain expertise (equity release, fractional ownership)
Tatra banka brings
  • Distribution and client base (InvestQ, retail)
  • Regulatory compliance and licenses
  • Brand trust and SPV financing

Shared ownership, shared risk, shared upside. A partnership of equals — not a vendor relationship.

Project leadership

PF as board-level project lead, PC as technical lead. Joint delivery team from TB + instarea resources.

Flexibility

PF and PC are ready to take temporary positions within TB hierarchy if needed, but we prefer the JV structure.

Tatra bankaVÚB Banka
18+
years
23
products
106+
alumni
10+
dedicated specialists

When do we start?

We propose a 3-month pilot: 100 contracts, €20M exposure, Bratislava. instarea provides asset origination and technology. Tatra banka provides distribution and client relationships.

Peter Fusek · peter.fusek@instarea.com · +421 903 124 356